When it comes to the environmental cost of a supply chain, the focus often lands on how a product is made. While we’re incredibly proud of our manufacturing innovations – like saving 120 million litres of water by switching to bamboo – the way we move those finished items around the globe is just as critical. Logistics shouldn’t be an afterthought; it’s a vital frontier in the fight for a net zero future. That’s why we’ve set a clear, ambitious course: making sea freight our default setting and aiming for 100% sea-based transport by 2027.
Choosing the low-carbon route
ESG targets
The difference between air and sea freight isn’t just about speed; it’s about a massive disparity in carbon impact. While air travel might be the quick fix for a tight deadline, it’s one of the most carbon-intensive ways to move goods. By prioritising sea freight, we’re significantly lowering the footprint of every delivery.
We’ve already made a strong start, saving almost 10 tonnes of CO2 emissions from our logistics operations in recent years. But we’re not stopping there. As we transition away from air travel, we’re on track to help our clients reduce their logistics-based emissions by a staggering 169 tonnes of CO2e per year. This isn’t just a goal for 2050; it’s a transformation that’s happening right now, helping businesses meet their own ESG targets today.
Precision logistics meets planetary care
Reduce emissions by 75%
Innovation in shipping goes beyond just picking a different boat. It’s about how we manage the entire journey. By maintaining an On Time, In Full delivery rate over 99% of the time, we’re able to plan more effectively and minimise the need for emergency, high-emission air freight. We’re also working with reliable logistics partners like Royal Mail – recognised as the UK’s greenest parcel operator – who share our net zero ambitions.
These smart freight choices work in tandem with our other sustainability pillars. For example, our automated warehouse, which reduces emissions per pick by 75%, ensures that orders are prepared with maximum efficiency before they even begin their journey. When you combine low-energy picking with low-carbon shipping, the result is a supply chain that’s lean, green and future-proof.
A commitment to 100% transparency
Rethink, reduce and revolutionise
We believe that real leadership means being honest about the challenges. While we only use air freight when it absolutely cannot be avoided, our ultimate goal is to remove it from the equation entirely. By 2024, the vast majority of our goods were already arriving by sea, and we’re relentlessly pushing toward that 100% target by 2027.
By investing in sea freight and smarter ground transportation – including a move toward biodiesel and electric fuel – we’re proving that you can deliver world-class workwear, PPE and corporate uniforms without it costing the Earth. It’s all part of our wider mission to rethink, reduce and revolutionise every aspect of our industry.
