In the world of logistics, packaging is often the elephant in the room. While we’ve made huge strides in garment production – like our plastic-to-fabric initiatives that have already repurposed 2 million bottles – the way those items are delivered matters just as much. We always favour recycled cardboard where possible, but the reality of the textile industry is that some workwear, PPE and corporate uniforms require plastic protection to ensure they arrive in pristine, hygienic condition. However, we’ve found a way to ensure that this necessary plastic doesn’t leave a permanent scar on the planet.
The science of disappearing acts
Microorganisms digest
The secret lies in Reverte™ catalyst technology. Traditional plastic can sit in a landfill or the natural environment for centuries, breaking down into harmful microplastics but never truly disappearing. By integrating Reverte™ into our mailing bags, we’re changing the molecular structure of the plastic itself.
It works through a sophisticated two-stage process. First, an oxo-biodegradable catalyst triggers a breakdown of the polymer chains when exposed to heat, light or air. This isn’t just a physical disintegration; it’s a chemical change that makes the plastic brittle and causes it to fragment. But the real magic happens in the second stage. Once the material has broken down sufficiently, it ceases to be plastic and becomes a bio-available food source that microorganisms can actually digest.
Why transparency is better than perfection
Designed to biodegrade
We’re often asked why we don’t just switch to compostable bags across the board. The truth is that many compostable plastics require industrial composting facilities to actually break down – facilities that aren’t always accessible to the end-user. Reverte™ is a more pragmatic and innovative solution because it’s designed to biodegrade even if it accidentally ends up in the general waste stream.
This approach is a core part of our commitment to change and innovation. We aren’t interested in greenwashing; we’re interested in what actually works for the environment and for our customers. By using these advanced mailing bags, we’re ensuring that our workwear, PPE and corporate uniforms are protected during transit without adding to the world’s long-term plastic crisis.
A circular approach to every delivery
Zero to landfill
This packaging innovation doesn’t exist in a vacuum. It’s part of a much wider strategy that includes a zero to landfill policy and our massive investment in automated warehousing. Every step of our supply chain is under the microscope. We’re constantly asking ourselves: how can we do this better?
Whether it’s saving 120 million litres of water by choosing bamboo or using robots that consume less energy than a vacuum cleaner, we’re proving that the textile industry can be a force for good. By turning our essential plastic packaging into food for the planet, we’re making sure that our environmental responsibility doesn’t stop at the garment – it extends all the way to the doorstep.
