When we talk about change and innovation, it’s easy to focus solely on the technology within our automated warehouse or the complex chemistry of our plastic-to-fabric initiatives. However, true innovation also involves rethinking how a business interacts with its community. We believe that our success shouldn’t exist in a vacuum; it should act as a catalyst for growth in the places we call home. That’s why we’ve partnered with Birmingham’s Barford Tigers Hockey Club, a collaboration that goes far beyond a simple logo on a shirt.
A shared philosophy of teamwork
Shares our values
At first glance, a world-class hockey club and a leader in workwear, PPE and corporate uniforms might seem like an unlikely match. But if you look closer, the parallels are everywhere. Both environments rely on a shared philosophy of teamwork, discipline and the constant pursuit of excellence. In sport, as in business, you’re only as strong as the person standing next to you.
By supporting the Barford Tigers, we’re investing in a club that shares our values. They’ve spent over 50 years fostering talent and promoting inclusivity in the heart of Birmingham. Our partnership is designed to bolster their youth development initiatives, ensuring that young players from all backgrounds have a clear, positive pathway to becoming the next generation of hockey superstars. It’s about more than just the game; it’s about building confidence, resilience and a sense of belonging.
Investing in the next generation
Tools to succeed
Innovation is often about looking forward, and there’s no better way to look forward than by investing in young people. Our support helps the club provide high-quality coaching, better equipment and accessible facilities for their junior sections. We’re proud to play a part in creating an environment where talent can flourish regardless of a player’s starting point. This commitment to the community mirrors the way we approach our own industry. Just as we strive for zero to landfill and water-saving production to protect the planet for the next generation, we support local institutions to ensure the social fabric of our community remains strong. We’re providing the tools for these young athletes to succeed, just as we provide the high-performance workwear, PPE and corporate uniforms that keep the UK’s workforce safe and professional.
Championing local pride
Local icon
Being a Birmingham-based business is a badge of honour for us. Supporting a local sporting icon like the Barford Tigers allows us to give back to the city that has supported our growth. It’s a warm, relatable way to show that while we operate on a global scale – from our manufacturing epicentre in Sri Lanka to our UK distribution hub – our roots remain firmly planted in the Midlands.
As the Tigers take to the pitch, they carry with them the support of a partner that believes in their mission. Whether it’s through our environmental reports or our community sponsorships, we’re committed to transparency and genuine impact. We’re excited to see what the future holds for the club, and we’re proud to be part of a team that’s winning both on and off the field.
